Abyde For VisionWeb Users

It's time for stress-free compliance.

  • EASIEST SOFTWARE YOU’LL EVER USE

    And if we’re being honest, easy is an understatement. All companies say it, but we are so confident in the simplicity of our software that we will prove it.

  • ‘HANDS OFF’ APPROACH

    We automate it all – from notifications about training to policy generation. Can you imagine not having to set your own reminders?! Go ahead, focus on your patients – we will ping you with the important stuff.

  • CUSTOMER SUCCESS TEAM LIKE NO OTHER

    We will meet you where you are – whether that’s by phone, chat, or email. It’s tough stuff in the tech space, but our customers love us as much as we love them.

  • STATE BY STATE, LAW BY LAW

    No matter what state your practice is in, our solution is for you — from sea to shining sea. We know our stuff and dedicate ourselves to staying on top of the latest state and federal changes so you don’t have to.

  • MORE THAN JUST SOFTWARE

    With us, you get more than policies and software. We offer Master Classes, newsletters, and more to keep you up to date. At the end of the day, we are proud to lead with education.

LATEST COMPLIANCE NEWS

HIPAA marketing compliance

Likes Without Liability: HIPAA-Safe Ways to Connect with Patients Online

October 1, 2025   Doing a TikTok with a patient might make your practice go viral for all the wrong reasons.  In a world of social media, email marketing, and overall digital communication, connecting with your patients online is a no-brainer.  However, the moment you step into the world of patient engagement, you run straight into red tape, the Health Insurance Portability and Accountability Act (HIPAA) regulations. While a photo of a patient might not seem like a big deal, your practice needs to safeguard patient data, or Protected Health Information (PHI). Typical forms of PHI include a patient’s name, image, Social Security Number, and health records.  The internet provides numerous ways to connect and market to patients; your practice must do this carefully, securely, and compliantly.    Social Media Landmines The very nature of social media sites like TikTok, Instagram, and Facebook encourages quick, personal sharing of content. These all directly conflict with the strict privacy requirements HIPAA upholds.  The good news is, your practice can post with patients if the proper steps are followed to ensure HIPAA marketing compliance.  First, your patient must sign a media consent form if their image is posted. This includes testimonials as well. Even if a patient had a great experience with your practice and wants to share, this documentation must be completed. This form must be specific and written, allowing the patient to withdraw permission easily. A verbal agreement isn’t going to cut it.  PHI also can’t be shared when responding to Google or Yelp reviews. And yes, acknowledging that a patient attended your practice is considered PHI. Keep all responses brief and respectful. If a patient had a bad experience at your practice, try to take it offline and provide a secure channel to continue communication.  Remember that HIPAA violations are not limited to your official practice accounts. Any of your practice’s staff is bound to HIPAA legislation. So, train and ensure staff know their responsibilities to keep PHI secure. No selfies at work!    Safeguarding your Inbox Chances are, you’re sending emails every day in your practice. Let’s make sure your practice is sending emails compliantly. First up: encryption. Patient emails are considered PHI, so ensure all the necessary technical safeguards are in place to protect your inbox. After double-checking that the right patient receives an email, keep it simple and send only the minimum necessary information. A quick appointment reminder doesn’t need someone’s full health record attached. Next, consent matters. Your patients might be fine getting reminders or lab results by email, but that doesn’t mean they want marketing messages about specials at another location. Respecting their preferences keeps their information safe and your practice out of trouble. Make sure your practice documents this consent, and like media consent forms, allow your patients to change their permissions at any time.   Posting with Peace of Mind This is just a quick roadmap for using marketing tools  and HIPAA marketing compliance in your practice, but if done correctly, social media and email can be powerful ways to connect with your patients. Staying compliant isn’t just about following rules; it helps build trust with your patients, which is far more valuable than any number of Instagram followers.  While your IT provider can always offer guidance on technical safeguards, understanding these basics is essential for keeping your practice and patient information safe.  Smart, practical solutions can make HIPAA compliance easier for your practice.  Connect with a compliance expert today to take the guesswork out of compliance.

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HIPAA Dental Photography

Smile Safely: What Dental Practices Need to Know About Patient Photos

September 25, 2025   Smile! Members of your dental practice look at countless images of your patients’ pearly whites daily. However, it can be a major HIPAA violation if your practice doesn’t handle these images carefully. While X-rays of a patient seem anonymous, X-rays and patient medical imaging are considered Protected Health Information (PHI). PHI is health data that can easily be linked to an individual patient. In fact, X-rays also usually include further information, including a patient’s full name and birthday, to ensure they are appropriately assigned and shared with the right patient. The same goes for images of patients’ teeth taken with a traditional camera. HIPAA is about keeping patient information safe, protecting healthcare data, and holding everyone accountable.  So, your practice’s job is to keep patient images from curious eyes peeking where they shouldn’t.   No Peeking! When handling X-rays and other forms of dental photography, ensure that role-based permissions are correctly assigned. In other words, ensure that whoever has access to these images truly needs access. For example, your receptionist most likely doesn’t need access to a patient’s X-rays, but your head dentist would. Your practice must assign these roles to keep patient data safe and terminate any access once an employee leaves or roles change. A recent HIPAA fine highlights the importance of this, with an $800,000 fine after one patient became aware of improper staff access. Your practice should also routinely monitor access to PHI, ensuring that a) the viewer can view specific patient images and b) it makes sense when and how long they review PHI. For example, your practice’s billing staff doesn’t need to look at a patient’s health records at 3 a.m. Noticing odd access to PHI can let your practice catch issues quickly, like hackers.   Smile for the Camera (and get an Autograph!) While it’s vital to keep patients’ medical images, such as X-rays and traditional photos, under lock and key, with the right documentation, you can share these images publicly. Let’s say your practice wants to share a patient’s orthodontic journey with braces on social media with a before-and-after post. Before posting anything, make sure your patient signs a media consent form. These forms should be thorough and documented by your practice. A patient must be able to revoke consent easily at any time. While you have this consent, keeping any images as anonymous as possible is still best practice. You shouldn’t be tagging your patients in social media posts!   Smile with Compliance Confidence As they say, a picture is worth a thousand words, and in healthcare, those words are PHI that must stay protected. Dental images play a key role in diagnosing and treating patients, which is why your practice needs to keep this form of PHI secure. With the right compliance solution, your practice can simplify HIPAA by managing everything in one centralized hub. Important documents, like media consent forms, are always easy to access. Connect with a HIPAA expert today to learn how to streamline compliance.

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