Best Practices

HIPAA Compliant Marketing for Healthcare Practices
Best Practices, HIPAA

HIPAA Compliant Digital Marketing for Healthcare Practices

July 8, 2020 Comments Off on HIPAA Compliant Digital Marketing for Healthcare Practices

July 8, 2020 Nowadays, you can shop online for anything – from chopsticks that double as LED lightsabers to a wig for your dog (seriously, we’re not kidding), and shopping online for a healthcare provider is no different. The internet plays a key role in a healthcare consumer’s decision making, in fact, according to a study released by the Pew Internet & American Life Project, “80 percent of Internet users, or about 93 million Americans, have searched for a health-related topic online.” Let’s face it, we use the internet for basically anything and everything nowadays especially as we continue to adapt in today’s COVID-19 world, which is why it’s important for your practice to understand what is and isn’t allowed when it comes to HIPAA compliance and online marketing.  Using online marketing as a tool can be extremely beneficial for practices. Most medical practices have a website and many use social media and email marketing as tools to reach potential patients – ensuring you are utilizing these platforms in a HIPAA compliant manner is imperative to marketing in the right ways while still ensuring the privacy of your patients and security of your practice. Whether it be for your practice website, social media page, or advertisement – if you would like to use any type of patient information there are some strict guidelines to follow: Your Practice Website Having a HIPAA compliant website for your practice enables patients to search for information regarding the services that you provide, and ultimately drive new patients to you. The following are some key tips to follow when creating and maintaining the website for your practice:   Email Marketing  If choosing to use email marketing to engage with patients there are some key safeguards you must take to ensure you’re protecting your patients’ information and aren’t setting yourself up for a HIPAA violation:  Social Media  Nowadays social media platforms play a large role in consumers’ decision making. Having a strong social media presence can be a great asset to your practice, but in order to use social media to your advantage, you should follow these guidelines:  Where marketing regulations get tricky is patient reviews or comments on digital platforms. While patients are able to post a review or comment about your practice, you cannot respond in any capacity that ties the patient to your practice. A dental practice in Texas was faced with a $10,000 fine along with a 2-year corrective action plan after they responded to a patients’ Yelp review. The practice had responded to multiple reviews the investigation found, disclosing patient information including names, medical diagnoses, and more and was only hit with a small fine due to their immediate cooperation with the Office for Civil Rights. On top of ensuring that you’re meeting all the criteria for a safeguarded online presence, you should also create a well-documented strategy that clearly outlines what’s permitted and what isn’t for your staff. This should cover the necessary policies and procedures for marketing to patient’s whether it is done online, over the phone, or in person.

Is My Telehealth Solution HIPAA Compliant?
Best Practices, HIPAA

Is Your Telehealth Solution HIPAA Compliant?

July 2, 2020 Comments Off on Is Your Telehealth Solution HIPAA Compliant?

July 2, 2020 Ever thought you’d be saying “What’s up Doc?” on a video chat from home? Telehealth has made remote visits a new reality – though not all telehealth providers have been created equal when it comes to being HIPAA compliant. Why is it important for telehealth to be compliant? 90% of healthcare executives have already or are planning to adopt telehealth services within their operations, and as remote patient care continues to explode in popularity so do the risks to compromising that patient information. Part of telehealth’s current popularity is due to COVID-19. To best meet the urgency  brought on by COVID-19, the Office for Civil Rights (OCR) provided an update to the provision of telehealth services allowing providers to use any form of non-public facing video communications with patients, even if they weren’t considered ‘HIPAA compliant.’ While this enforcement discretion is only temporary, we can predict that the general public will prefer to keep their distance and avoid face-to-face doctor visits if possible for the foreseeable future. In fact, a recent study found that 74% of Americans would be comfortable and willing to use telehealth services for their doctors appointments.    While COVID-19 has made a major impact on telehealth services, the ability to provide care remotely has been growing in popularity for several years. The value of telehealth goes beyond allowing for social distancing between patients and providers, including:  With all the benefits presented in utilizing telehealth services, there are also additional risks to be aware of. The following are some key recommendations for implementing telehealth in the most secure way possible:    The explosion of telehealth providers to meet the new demand after COVID-19 has seen some great – and some not so great – products within the telehealth market. If you are looking into adding a telehealth solution, be sure it is one that has proper safeguards and programming to prevent and contain possible cyber threats. An unsecured telehealth provider could make your patient data vulnerable – such as chatbot and telehealth startup Babylon Health, whose users found dozens of videos of other patients’ appointment consultations in their app due to a software glitch. While the issue was quickly corrected, implementing a non-compliant telehealth app creates a high risk for potentially compromising patient data. As the healthcare industry continues to implement technology solutions, it’s important to ensure that sensitive patient information remains safeguarded from additional risks that technology presents. Utilizing HIPAA compliant providers for telehealth and having the proper Business Associate Agreements in place are key to providing the most effective and protective services for your patients.

What is a HIPAA Security Risk Analysis
Best Practices, HIPAA

So, What Exactly is a Security Risk Analysis?

June 2, 2020 Comments Off on So, What Exactly is a Security Risk Analysis?

June 2, 2020 You might be aware that all practices need to complete a ‘Security Risk Analysis’ as a part of their HIPAA compliance program, but do you know exactly what this analysis covers? While this is the first step and among the most important aspects of a complete HIPAA program, it is often missed or not properly completed – in fact, during the latest round of OCR audits, 86% of covered entities could not show a properly documented Security Risk Analysis for their practice.  The HIPAA Security Rule defines a Security Risk Analysis (SRA) as an “accurate and thorough assessment of the potential risks and vulnerabilities to the confidentiality, integrity, and availability of electronically protected health information held by the covered entity or business associate.” In layman’s terms, the risk analysis is a systematic review of your processes and policies that is ultimately designed to shed light on any aspects of your practice that could be considered weaknesses in protecting the privacy and security of your practice and the protected health information (PHI) it holds. Not having a properly documented analysis leaves potential risks unidentified and is a huge red flag for your overall compliance efforts. What questions does an SRA need to include? There is no specific checklist to follow when it comes to performing a risk analysis for your practice. The OCR does however provide specific elements that should be included. Your assessment should:  Completing a risk analysis for your organization is not just a one-time thing. Assessments should be reviewed periodically, especially as new work processes are implemented or technologies are updated. After events such as COVID-19, addressing any changes your practice made regarding remote operations, utilizing telehealth services, or receiving/providing more information electronically rather than in a physical exchange are all things that will need to be addressed for any additional vulnerabilities or threats they brought on.  What’s the best way to tackle an SRA? If your organization hasn’t completed an SRA before or has done so in a more basic or incomplete manner, using an outside organization will help to ensure all areas of the SRA are fully completed and documented accordingly. A third party can also help add new areas and questions to the SRA that reflect changing regulations as well as technology enhancements that present new threats or vulnerabilities to your organization.

It’s Time to Trash Your HIPAA Binder
Best Practices, HIPAA

It’s Time to Trash Your HIPAA Binder

May 27, 2020 Comments Off on It’s Time to Trash Your HIPAA Binder

May 27, 2020 You can shred it, burn it, use it as a paperweight – we don’t really have a preference – but by all means, it’s time to move on from your out-dated physical HIPAA manual. When trying to comply with HIPAA regulations, it may seem counterintuitive to roast smores using documented privacy policies and procedures, but now is the perfect time to grab your massive HIPAA binder that hasn’t been touched in years and toss it out with yesterday’s newspaper. Technology has paved the way for increased efficiency within medical practices. The days of thumbing through filing cabinets have been relieved by databases providing instant access to everything your practice may need. This transformation provides countless benefits for both practices and patients, just as modernization has benefitted HIPAA regulations.  The medical industry, among others, continues to move towards more ‘paperless’ operations – including that bulky, cumbersome HIPAA manual most often left collecting dust in a closet within your practice. Despite these advances, many practices are still relying on a physical binder or other paper-based resource to keep track of their HIPAA compliance policies and procedures. In fact, many may still think that a paper manual is the only way to meet HIPAA requirements. While this would be a valid source of documentation should your practice ever experience a data breach or audit, HIPAA regulations don’t specify the need for a physical or paper copy of your documentation. In fact, there are many benefits to taking your stack of unused papers into the electronic realm. An electronic binder (especially one through a cloud-based software provider) offers a number of benefits, including: There is a lot that comes with maintaining HIPAA compliance – and the biggest hurdle many practices face is having the proper documentation of this culture of compliance. If your practice has put in the hard work to complete your risk analysis, documenting that work properly and in an accessible format is essential. In fact, 83% of practices that were audited by the OCR in 2019 did not have a properly documented security risk analysis. This is in part due to outdated paper policies that don’t fit the practice’s current structure or procedures. An electronic and continually updated HIPAA ‘binder’, in contrast, fulfills all HIPAA regulations and requirements around documentation. COVID-19 has had a large impact on HIPAA enforcement and regulations, and many practices have begun utilizing telehealth services as well as implemented new policies and procedures surrounding cybersecurity during newly remote operations. All of these changes and updates to your practice’s work with PHI, even if it’s just temporary, must be documented properly within your HIPAA manual. Having an electronic version of your manual means going in and updating with a few clicks of a button – saving your practice time (and paper) during an already turbulent time.  If your practice has always had a paper HIPAA binder, moving to an electronic manual that offers all of the above features may be easier said than done. That’s where a HIPAA compliance software solution, like Abyde, comes in to ensure your HIPAA program is up-to-date with any new changes regarding HIPAA or state-specific laws with dynamically generated policies and procedures built specifically for your practice – providing you much more than just an updated version of your HIPAA manual. If your practice has been stuck on paper, let us show you how going electronic can save you hours of HIPAA headaches.

Prioritize Your Practice’s Disaster Recovery Plan
Best Practices, HIPAA

Prioritize Your Practice’s Disaster Recovery Plan

April 16, 2020 Comments Off on Prioritize Your Practice’s Disaster Recovery Plan

April 16, 2020 Having a documented disaster recovery plan is incredibly important for healthcare practices to implement in preparation for a data breach, cyber-attack, or a public health emergency like COVID-19. A disaster can be defined as any event that compromises an organization’s operations, data, and network – and due to the current increase in cyber attacks during COVID-19, ensuring your practice is well-prepared for any disaster with a proper contingency plan is all the more important.  You know what they say: always plan for the worst, and hope for the best. We’d like to hope your practice never has to put your disaster recovery plan into action, but it’s better to be safe than sorry especially since it’s required by HIPAA law. The HIPAA security rule states that all healthcare practices must have a contingency plan in place to define the responsibilities of all staff members and overall practice procedures to restore IT systems that contain PHI in case of any disruptive event. The requirements within a disaster recovery plan can seem a little daunting, which is part of the reason why it’s essential to have your procedures in place before a disaster happens. Now let’s break down what exactly you need for your contingency plan:  When it comes to your practice’s disaster recovery plan, having everything properly documented and planned ahead of time will make all the difference in your ability to restore data and respond to an emergency correctly.  If your practice hasn’t created the right disaster recovery plan prior to a threat or event occurring, it’s always a good idea to immediately document and identify how your practice will respond as quickly as possible. Even if you already had a documented disaster recovery plan, when an event does occur it is a great opportunity to revisit your existing plan and adjust any needed areas to be as accurate as possible. Felling a bit overwhelmed? We have some good news for you. Abyde’s comprehensive solution will take the guesswork out of knowing if your practice is prepared. From documenting your risk assessment to generating policies and procedures specific to your practice, to a support team ready to assist you in the event of a disaster, if using Abyde, implementing your practice’s recovery plan won’t be stressful or time-consuming!

HIPAA for Business Associates Checklist
Best Practices, Cybersecurity, HIPAA

Technical Safeguards for Cybersecurity

April 10, 2020 Comments Off on Technical Safeguards for Cybersecurity

April 10, 2020 HIPAA has been around for quite a while – since 1996, in fact – and part of HIPAA law has always included required safeguards to secure all aspects of a medical practice’s protected information. With the rapid adoption of technology within the healthcare industry, technical safeguards included in HIPAA law are some of the most important for practices of all sizes to implement. Technology has enabled businesses in the healthcare industry to move operations offsite. In light of the current public health emergency, allowing for access to all essential data without having to step foot into the office is vital to ensuring practices are ready to see patients after the social distancing rules are relaxed. While these advancements simplify and enhance your business operations, they have made a hacker’s job that much easier as well. Technical safeguards are the documented strategies and solutions that practices implement to secure electronic protected health information and control access to it. These include:  When it comes to the question of which data actually needs to be safeguarded, the answer is pretty much all of it. Any data that is accessed by, sent to or received from other practices or authorized vendors need to be protected as well as any data that has traceable identification that can be linked to a patient. This sensitive data must be encrypted prior to sending or receiving. Encrypting data may seem like a daunting task, but at a basic level, it just means making PHI unreadable to anyone other than the intended parties. Recent Cyber Threats Tied to COVID-19 While ensuring your practice is prepared for a cyber attack is always important, cyber threats have been headlining the news a lot lately along with the current COVID-19 health emergency. Hackers are taking advantage of this time of increased public vulnerability as well as increased use of technology from unsecured networks while many people are working from home. Read up on common tactics utilized in these threats in our recent article. Over the past few weeks, including just yesterday, multiple government agencies have issued warnings regarding recent threats to cybersecurity. These attacks range from individuals posing as government officials seeking access to PHI to other various phishing and malware distribution schemes utilizing the current concern and fear around COVID-19 as hackers ticket into your sensitive data.  Further guidance can be found in the public service announcement released by the FBI and yesterday’s bulletin from the CISA. Hackers aren’t just attempting to play the roles of OCR investigators, or focusing on sending you phishing emails – now your video-teleconferences are at risk too. Video chat apps have become increasingly popular whether it’s for telehealth appointments, office meetings, , or even just virtual happy hours with friends – it’s the best way to stay connected during this time of social distancing. Unfortunately, this added reliance on technology is just another way for scammers to attack. The FBI released additional guidance on defending against Video-teleconferencing (VTC) hijacking and “Zoom-bombing” which refers to attacks directly on the increasingly popular Zoom platform. Some noteworthy tips from this guidance include making sure your virtual meetings are private by requiring a password to gain access. Keeping these meetings private means keeping them off social media or other public-facing platforms so only provide meeting links directly to the individuals you want to be included. These attacks on video chatting software are especially important for medical practices to be aware of as just a few weeks ago the OCR updated their telehealth service regulations allowing doctors to use various communication apps to diagnose and treat patients while maintaining a safe distance.  Practicing Good Cyber Hygiene When it comes to cybersecurity, it’s important to know what to look out for, how to report any potential threats, and most importantly how to keep your practice and your patient data safe. Just yesterday, CISA, the United States Department of Homeland Security (DHS), and the United Kingdom National Cyber Security Centre (NCSC) issued a joint release featuring additional guidance on how to spot potential threats. Important tips for safeguarding your practice’s security during this time of increased risk include: There’s a lot of good ‘cyber hygiene’ out there, but here are a few top tips to keep your practice operations clean: If you have questions about technical safeguard requirements, Abyde has a team of HIPAA compliance experts ready and willing to help navigate your practice through these recent changes. If your practice is interested in learning more, sign up for one of our complimentary HIPAA compliance webinars where we’ll discuss HIPAA & COVID-19 from the comfort of your current remote work location.  

What to do after a HIPAA Breach
Best Practices, HIPAA

Your Practice May Have Experienced a HIPAA Breach – Now What?

March 10, 2020 Comments Off on Your Practice May Have Experienced a HIPAA Breach – Now What?

March 10, 2020 Whether you have recently experienced a breach or are just preparing for the worst, it’s important to know what you need to assess in the event that your practice is faced with a HIPAA incident. Any time your Protected Health Information (PHI) is exposed, whether maliciously or accidentally, your practice may be facing serious fines for a HIPAA violation. The first step is knowing what exactly is considered a breach of PHI.  As defined by the U.S. Department of Health and Human Services, a HIPAA breach is the “impermissible use or disclosure under the Privacy Rule that compromises the security or privacy of the protected health information.” This definition is broad and leaves practices to determine if a breach has occurred. If you believe you may have been breached, the next step is to assess your specific level of risk using the following factors:  In any instance where unsecured PHI is involved, properly assessing the level of risk associated with your practice’s potential data breach is an essential first step. Your next steps are reporting the breach and notifying the right individuals as specified by HIPAA. In addition, the number of affected persons, your state’s individual reporting requirements, the types of PHI, and the likelihood the PHI exposed will be used for malicious intent will influence the best way to address the breach. All practices, before a breach ever occurs, should have a Breach Notification Policy in place that will outline the proper reporting steps that must be followed. Like all HIPAA policies, the policy should also include any state-specific breach notification laws that might supersede Federal requirements. It’s important to note that analyzing your HIPAA program shouldn’t only be done after a breach has already occurred. Practices should assess their level of HIPAA compliance regularly and complete the mandatory annual Security Risk Analysis in order to determine areas that could be breached in the future. This not only sheds light on often overlooked risks, such as outdated computer programs or missing policies for regulating access but in the circumstance that your practice does experience a breach you are better equipped to identify and mitigate the issue. In fact, if you experience a breach and have not completed the required Security Risk Analysis beforehand, the likelihood that your practice will be hit with a HIPAA fine goes up dramatically – almost all HIPAA fines levied by the OCR are in part the result of a missing risk analysis.  Updating and maintaining your practice-specific Security Risk Analysis and policies on a regular basis may seem daunting, but software solutions (like Abyde!) help streamline and automate this process to simplify your compliance program.

How to Dispose PHI
Best Practices, HIPAA

So You Have PHI to Dispose of – Now What?

February 26, 2020 Comments Off on So You Have PHI to Dispose of – Now What?

February 26, 2020 The days of simply shredding paper records and files to dispose of Protected Health Information (PHI) are behind us as the use of technology continues to become more prevalent within the medical industry. Under the HIPAA Privacy Rule, practices are required to implement the proper administrative, technical, and physical safeguards when it comes to protecting patient privacy. This rule dictates that covered entities are responsible for implementing and maintaining these policies.  For many practices, disposing of electronic or regular PHI in the proper way may be daunting. Instead of always shredding a paper file, practices now have to follow recommended methods to dispose of data provided by the U.S. Department of Health and Human Services. These methods include: Without a simple checklist to follow, it is difficult to guarantee that the best measures are being taken to protect this secure data. In fact, covered entities and business associates have been hit with hefty fines for not disposing of PHI properly. RELATED: IS YOUR PRACTICE MEETING HIPAA DATA SECURITY REQUIREMENTS? DOWNLOAD OUR HIPAA CHECKLIST AND FIND OUT! In one well-publicized example, a shredding company left thousands of patient files unlocked and unguarded for anyone to take. The shredding company, as well as the covered entity whose files were left unsecured, were both hit with monetary settlements. Another incident of improper PHI handling left almost 10,000 individuals impacted. In this case, a pharmacy disposed of an electronic device used for customer signatures without properly wiping the device first. This exposed a vast amount of PHI including patient names and signatures along with prescription numbers and medication names.  Many of these incidents occur due to the lack of policies set in place by the practices for business associates and other outside parties handling patient data. Another case that led to monetary penalties totaling a whopping $140,000 resulted from a medical billing company disposing of 67,000 patient records in a public dumpster.  Unfortunately, improper disposal of PHI is the source of many data breaches and HIPAA violations. Implementing the correct policies for disposal of PHI is paramount, and each employee must be trained on proper PHI disposal to ensure that your practice is taking every step possible to keep protected health information secure. 

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